3 Smart Ways Content Creators Can Use AI to Make Better, More Impactful Content

Estimated read time 3 min read
Estimated read time 3 min read

By Sheryl Finley, May 19, 2025

Let’s face it, creating engaging content on a regular basis is no small feat—and keeping it fresh and relevant is even harder! That’s the real challenge. But here’s the good news: Today’s AI tools can help you streamline your process, boost creativity, and stay ahead of the curve, all without sacrificing your unique voice!

Here are three powerful ways digital content creators can use AI to level up:

Brainstorm and Research Faster

We have all experienced it…  Brain drain that results in a lack of motivation and creativity.  Are you stuck staring at a blank screen? No problem!  AI tools like ChatGPT, Jasper, or Notion AI can help you get out of that rut!  Just pop open your laptop, login and let these AI magicians produce some magic for you!  Specifically, they can help you:

  • Generate fresh content ideas or video topics
  • Outline blog posts or scripts
  • Summarize complex research into quick, usable insights

💡 Ready to give it a shot?  Try this prompt:

“Give me 5 video ideas for a personal development channel with a thought-provoking twist.”

Write and Repurpose Content Quickly

From blog posts to Instagram captions, AI can help you draft faster — and can even adapt your content for different formats.  No more spending hours trying to convert your Insta video to a YouTube likeable format!  In short, AI technology can help you:

  • Turn long-form content into tweets, reels, or newsletters in a instant
  • Experiment with different tones (funny, formal, or educational)
  • Save time on first drafts, then help you to add your personal flair

✍️ Here’s another pro tip: Use AI to repurpose past content into new formats you haven’t tried yet.

Create Visuals and Optimize it for Maximum Engagement

Need a little help in the art department?  AI isn’t just for words—it’s your design and strategy assistant too!  If you are like me, you may need a little help when it comes to creating artwork for your platforms.  No worries!  AI has you covered!  In the blink of an eye it can help you:

  • Use tools like Canva AI or DALL·E to generate custom images or thumbnails
  • Suggest powerful headlines, captions, or hashtags tailored to your audience
  • Analyze your content’s performance and tweak your content strategy accordingly

🎨 Bonus tip: Try AI-generated templates to stay on-brand without starting from scratch.

Famous Last Words

You don’t need to be a tech wizard to use AI — you just need to get curious and start experimenting, today! With the right tools, AI can take care of the busy work and can help you spark new creative ideas so you can focus on what matters most: making content that connects and inspires!

-Sheryl Finley, ISBTechknow.com

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